Lucarda is a clothing store located under the medieval arcades of the “Ripa Maris”, in the heart of the old historic center of Genoa, the Ligurian city where the scent of the sea is confused with the noises of the port, focal point for all contacts with the Mediterranean. But Lucarda is also a traditional, historical, family shop: our shop has been run by the Lucarda family since the very beginning, back in 1920.
It all started with Giuseppe Lucarda, arrived from Schio in the Veneto region, who set up the shop in Via XX Settembre selling fabric; the premises had seven separate entrances and for this reason was referred to as “da-e sette porte”. Later, Giuseppe’s son, having learned the trade and returned from the war, chose the porticoed street called Sottoripa as the location for a “little shop” selling work clothes for dockers and sailors, and casual wear for the Genoese population at large. The legend of Lucarda was born. After Giuseppe (“o scio Mimmo”) died aged 90-something in 1989, it was his children Sergio, Giorgio and Mirella who continued to export worldwide the Lucarda name and product range. Today, the fourth generation is represented by Michela, daughter of Sergio, who runs the shop with the help of the historic saleswoman Nanà.